Henry Bebrowsky

HENRY E. BEBROWSKY


422 Kingswood Drive


Lexington, Kentucky 40502


(859) 266-9387


henry@fmgco.com


 



 



 


 


 PROFESSIONAL EXPERIENCE


 


FUTURE MARKETING GROUP, INC., Lexington, KY                             2001 - Present


Owner / President



  • Founded and incorporated to supplement the sales and marketing activities of businesses within the retail music industry; web site located at www.fmgco.com

  • Services include the creation and implementation of consumer promotions, product marketing, branding / advertising / social media campaigns as well as public relations and communications  

  • Additional activities include retail event coordination, traditional and new media placement,


      strategic planning


 


 


iHIGH.COM, Lexington, KY                                                                         1999-2001


Director of Sales and Marketing



  • Development, implementation and management of external marketing, advertising, PR / communications and branding programs for high school sports network Internet startup

    • Site Search Engine Optimization / Keyword and content strategies

    • Creation and production of self promotional materials, collateral pieces, direct mail

    • Customer database management; traditional / social media campaigns



  • Responsible for all external public relations efforts including national rollout and launch

  • Coordination of grassroots promotions for local launches of network sites

  • Business relationship and strategic partnership development; sales and field support

  • Testing and delivery of new site functions including e-commerce initiative


 


 


BORDERS BOOK AND MUSIC, INC., Ann Arbor, MI                                  1998-99


Director of Multi Media Marketing



  • Management of music and video marketing programs for 400+ store national retailer

  • Development and management of Regional Sales and Marketing groups

  • Solicitation of vendor funds to support major market advertising and marketing programs

  • Participation in company Internet initiative including new media relations with vendors

  • Product management and budgeting of all multi-media product lines

  • New product strategy rollouts; in store events planning for chain 


 


 


WAXWORKS · VIDEOWORKS, INC., Owensboro, KY                            1995-98


Advertising / Marketing Director



  • Exclusive management of all advertising and marketing operations for Disc Jockey Music


Stores / Reel Collections Video Stores (Retail division of WaxWorks with 130+ locations)



  • Development and maintenance of vendor relations to create regional / national promotions

  • Internal and external communications efforts including customer retention programs

  • Management of all product lines including music, videos, accessories, games

  • Collateral and signage production for stores including production of monthly magazine

  • Co-op funded and managed media placement within electronic and mixed medias


 


AD-SUCCESS, INC., Lexington, KY                                                             1992-95


Director of Creative Services



  • Implemented advertising concepts through various media outlets

  • Coordination and production of print, radio and television production within agency

  • Computer literate in Windows and Mac platforms including Photoshop, Illustrator


      and Quark XPress



  • Received four ADDY Gold Honors and eight "Awards of Merit"


 


 


VILLAGE COMPANIES, WKQQ FM RADIO, Lexington, KY                  1988-90


Creative Director



  • Management of production and creative departments

  • Development of client marketing strategies and promotional campaigns

  • Received "Best of Show" and three Gold Honors ADDY awards for radio promotion 


 


 


EDUCATION


 


                         M.B.A., Marketing -- 1991                 B.B.A., Marketing -- 1987


                  Miami University, Oxford, OH                   University of Kentucky, Lexington, KY


 


 


HONORS AND ACTIVITIES


 


Graduated with Departmental Honors (B.B.A.)


Alpha Lambda Delta Honorary & Lambda Sigma Honorary


Lexington Advertising Club Board Member (1993-5)


National Association of Recording Merchandisers Member, Merchandising Committee (1995-8)


Charity work includes God's Pantry Food Crisis Center, Cardinal Hill Hospital


 


 


 


 


 

  • ID#: 125803
  • Location: Lexington, KY , 40502

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